Are you looking for the best free alternatives to OptinMonster?
Rising traffic costs, banner blindness, and pop-up fatigue are common marketing challenges.
As user acquisition costs continue to climb, every lead becomes super valuable.
A common strategy for overcoming this is lead capture—using forms to collect personal information from potential prospects.
When done effectively, lead capture tools can engage visitors and convert them into loyal customers.
While OptinMonster is undeniably a popular tool for lead generation, its premium pricing can be a hurdle for small business owners and marketers on a budget.
If you’re looking for affordable or free alternatives to OptinMonster, you’ve come to the right place.
In this article, we’ll explore some of the best OptinMonster free alternative popup builders.
These tools can help you boost your lead generation efforts, offering innovative features that cater to your unique needs—without the hefty price tag.
Table of Contents
Why Look for the Best OptinMonster Alternatives?
OptinMonster is widely recognized for its ability to create stunning pop-ups, forms, and other engaging tools to capture leads and improve website conversions.
However, not everyone can afford their pricing plans.
For small business owners and marketers, cost efficiency paired with functionality is crucial.
Here are a few common reasons users seek free alternatives for their small businesses:
- Tight Budgets – OptinMonster charges $7–$49 per month depending on the features, making free tools more appealing for budget-conscious businesses.
- Simple Needs – Not every business needs advanced features like behavior automation.
- Customization – Some free tools provide robust customization options, offering more control over branding.
- Scalability – Free tools are great starting points for beginners and small-scale projects.
If any of the above resonates with you, keep reading—we’ve found tools that’ll help you get the job done (and save money!).
Criteria for Choosing the Right Lead Generation Tool
To make an informed decision, you should consider the following factors when looking at lead generation tools:
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User-friendliness: Choose tools that offer drag-and-drop editors and customizable templates. The more, the better.
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Targeting options: Ensure your popup builder provides advanced targeting features, is optimized for mobile use, and integrates seamlessly with your email marketing system.
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Analytics & Testing: Powerful analytics are key to understanding performance. Look for tools that include A/B testing, allowing you to experiment with different form designs and refine your strategy.
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Speed & performance: Avoid tools that slow down your website, as performance issues can affect user experience and retention.
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Cost-effectiveness: Free tools may suffice for basic lead generation needs, but for more advanced customization, investing in premium tools might be beneficial.
Top OptinMonster Alternatives
Check out the list of opt-in forms and the best free alternatives to OptinMonster.
Claspo
Claspo is Optinmonster’s free alternative for creating engaging pop-ups, offering a suite of unique features that simplify lead generation.
Claspo is designed to cater to both beginners and experts.
It provides a variety of targeting options, A/B testing, pop-up annoyance safeguard, gamification, and multi-step forms, among many other capabilities.
Effortless Widget Creation
Claspo boasts a collection of over 700 customizable templates designed for various use cases, making it easy to select the perfect template for your needs.
User-Friendly Drag-and-Drop Builder
Even if you do not have a technical background, you can create highly effective widgets in minutes using Claspo’s intuitive drag-and-drop builder.
This user-friendly approach allows you to spend more time on creative elements and less time navigating complex setups.
Gamification
Nothing captures attention like an interactive, game-inspired experience.
When users encounter engaging and rewarding content that goes beyond traditional static pop-ups, they are more likely to stay engaged, take action, and form a positive connection with the brand.
Gamified pop-ups, for example, introduce an element of interactivity that shifts users from the typical “close-and-dismiss” mentality to one driven by curiosity.
Claspo’s features such as spinning wheels, scratch-to-win cards, and gift boxes create a sense of achievement and reward.
Advanced Display Features
Claspo offers advanced features like exit-intent triggers, geolocation targeting, and device-specific customization—all included in its free plan.
Additionally, you can set display frequency rules to ensure that pop-ups don’t overwhelm visitors, keeping the user experience seamless and enjoyable.
These features allow you to fine-tune your targeting without exceeding your budget, making Claspo an affordable, yet powerful, alternative.
Optimizing User Experience
Claspo focuses on conversions while safeguarding the user experience.
It includes built-in rules to prevent widget overlap and set intervals between pop-ups, avoiding the typical pitfalls of excessive use.
More Value for Your Budget
What’s best is that you can try the free plan.
It gives you access to all of Claspo’s tools without any time limitations and without the need for payment details.
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MailerLite
Best for: Email marketing & lead generation beginners.
If you’re new to building email lists, MailerLite is a perfect start.
Designed with simplicity in mind, it allows users to create pop-ups, embedded forms, and landing pages without needing advanced tech skills.
Features:
- Easy drag-and-drop interface.
- Sleek templates for pop-ups and landing pages.
- Built-in automation workflows to nurture leads.
Why It’s a Great Alternative:
MailerLite’s forever-free plan includes 1,000 subscribers and 12,000 emails per month—ideal for businesses just starting out.
Its focus on simplicity and design makes it a powerful entry-level tool.
Price: Free but they also have paid plans.
Sumo
Best for: Building email lists via website tools.
Sumo is widely recognized as a powerful free alternative for lead generation.
Its fully functional free plan includes tools for creating email pop-ups, welcome mats, and even social sharing buttons.
Features:
- Easy-to-use pop-up and inline form creator.
- Real-time statistics to optimize campaigns.
- Integration with major email platforms like MailChimp and AWeber.
Why It’s a Great Alternative:
Sumo’s free plan doesn’t skimp on features, making it one of the most attractive OptinMonster alternatives and the best choice.
Price: Free (It also has a pro plan that costs per month)
Popupsmart
Popupsmart is an intuitive tool for creating pop-ups with ease.
It provides over 350 customizable templates, allowing users to craft pop-ups that align with specific campaign objectives.
However, the free plan limits users to three pop-up types and does not include options for custom fonts, which may restrict branding flexibility.
Targeting capabilities let you display pop-ups based on user behavior, including time spent on a page, scroll depth, and exit intent.
It also offers geographic and cookie-based targeting to deliver a personalized experience to users.
The free plan covers up to 5,000 page views per month, with paid plans available for higher traffic volumes.
It’s one of the best alternatives to OptinMonster.
BDOW!
BDOW! is a pop-up builder that offers a variety of widgets, including modal pop-ups, welcome mats, inline forms, smart bars, and scroll boxes.
Its free plan is suitable for businesses with fewer than 10,000 monthly visits.
The free plan does not include advanced email integrations or advanced visitor targeting, but it provides essential tools for growing your email list.
BDOW! offers flexible pricing starting at $15 per month or $144 annually, along with a two-week free trial.
It allows you to test its full feature set before committing.
Poptin
Poptin offers customizable pop-up templates and lead capture forms.
In its drag-and-drop editor, you can create pop-ups and forms without designers or developers.
Personalize templates by adjusting colors, fonts, and layouts to align with your website.
The real-time preview feature lets you see changes immediately, ensuring everything looks fine.
Poptin offers a free plan that includes unlimited pop-ups and forms for one domain with up to 1,000 monthly visitors.
For those with more advanced needs, paid plans start at $19 per month, offering increased traffic limits, multiple domains, premium templates, and enhanced support.
Higher-tier plans, such as the Pro and Enterprise options, provide even greater traffic capacity, more customization options, and priority support.
Few free tools offer the targeting capabilities Poptin provides. You’ll also find A/B testing options to fine-tune your email campaigns.
Hello Bar
Best for: Simplicity and minimalist designs.
Hello Bar is a lightweight tool focused on creating notification bars and slide-ins.
Whether you need to share announcements or capture leads, Hello Bar delivers in a straightforward way.
Features:
- Highly customizable notification bars.
- Easy setup—just copy and paste code to enable it on your site.
- Integrates with email marketing tools like MailChimp and Constant Contact.
Why It’s a Great Alternative:
Hello Bar is perfect for users who want to avoid overwhelm and stick to simple, clean designs.
The tool is made for beginners and doesn’t require much technical expertise.
You can test this tool for free, and they have paid plans as well to boost conversions.
Privy
Best for: eCommerce stores or businesses on Shopify.
Privy is a go-to alternative for small e-commerce stores, especially those built on Shopify.
As a powerful tool, it helps create exit-intent popups, announcement bars, and other tools aimed at improving sales.
Features:
- Dedicated templates for eCommerce growth.
- Compatible with Shopify and BigCommerce.
- Behavioral targeting and cart abandonment recovery (limited in free plans).
Why It’s a Great Alternative:
Privy’s integration with shopping platforms makes it perfect for turning visitors into subscribers AND buyers.
While the free version has limitations, it offers all the essentials for growing an email list with ease of use.
WPForms Lite
Best for: WordPress site, users, and website visitors.
If your website runs on WordPress, you might want to skip standalone platforms altogether and go for WPForms Lite.
This WordPress plugin makes gathering leads with customizable forms simple and straightforward.
Features:
- Drag-and-drop form builder for quick setups.
- Pre-built templates for lead generation and contact forms.
- Effortless WordPress integration.
Why It’s a Great Alternative:
WPForms Lite integrates seamlessly into WordPress, making it a no-brainer for WordPress users.
It’s a beginner-friendly and lightweight solution for collecting leads on your site.
HubSpot Free Tier
Best for: All-in-one marketing tools.
HubSpot’s free CRM also happens to double as a great lead-generation tool.
You can use its pop-up forms, email capture tools, and analytics to grow your online business for free.
Features:
- Lead-capture forms, pop-ups, and chat tools.
- Powerful analytics dashboard.
- Integrates with the HubSpot CRM for free lead management.
Why It’s a Great Alternative:
HubSpot’s free plan offers much more than just lead generation.
It combines marketing, sales, and CRM functionality, making it ideal for businesses seeking an all-in-one solution.
Which OptinMonster Alternative is Right for You?
While all the tools on this list provide excellent OptinMonster alternatives, the best one for you depends on your business needs:
- MailerLite for beginner-friendly email marketing team.
- Sumo if you want powerful features for free.
- Privy for Shopify integration.
- Hello Bar for simplicity.
- Poptin for targeting and A/B testing.
- WPForms Lite for WordPress users.
- HubSpot Free for those who need marketing AND CRM tools.
FAQ on the Best Free Alternatives to OptinMonster
Below are answers to common questions about OptinMonster alternatives
Does OptinMonster have a free version?
No, OptinMonster does not have a free version.
However, it does offer a 14-day free trial for users to try out its features before committing to a paid plan.
Other alternatives on this list offer fully functional free plans, making them great options for small businesses or those on a budget.
Is OptinMonster worth it?
Yes, it is worth it if you have the budget to invest in OptinMonster.
If its features align with your business needs, then it could be a worthwhile investment.
Ultimately, it’s important to carefully evaluate all options and choose the one that best fits your goals and budget.
Is OptinMonster a plugin?
Yes, OptinMonster is a plugin that can be integrated into various content management systems such as WordPress, Shopify, and BigCommerce.
It offers an easy way to add lead-generation forms and pop-ups to your website without the need for coding or technical expertise.
Final Thoughts on OptinMonster Alternatives
As you can see, OptinMonster has alternatives that don’t compromise on quality, range of tools, or price.
Before choosing a pop-up builder, explore its free plan and features.
For example, with Claspo, you can try all the tools without time restrictions on the free plan.
When it comes to growing your email list and driving conversions, you don’t always need to invest in tools with expensive plans.
The free alternatives we’ve covered here deliver outstanding value, particularly for small businesses or those with simple needs.
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