If you like listening to podcasts, the odds are you’ve dreamt of starting your own one day. Luckily, starting a podcast with no audience doesn’t have to be a pipedream; anyone can start a podcast and start making money doing something they love.
The podcast industry continues to grow every year, as more people prefer listening to podcasts instead of reading the news or a story. If you want to start a podcast with no audience, you’ve come to the right place.
In this article, we’ll discuss how you can start a podcast with no audience this year. Let’s get started!
1. Choose a Podcast Topic
To start a podcast, you need something to talk about. Sure, you can start a podcast and talk about anything you want, but it’s typically best to be able to become an expert voice on a topic you enjoy.
Before you pick a podcast topic, you should know what people are listening to.
First off, people listen to podcasts to learn about a topic. For example, there are true crime podcasts for people to learn about crime. Luckily, you don’t have to be a detective to talk about crime, but you do need to have some background that makes you a qualified source to start building trust with your audience.
No matter what you choose to podcast about, you should have good knowledge about the niche. Of course, the best place to start is with your passions. For example, if you’re someone who has always enjoyed skateboarding, your podcast might be about skateboarding.
And here are some costly legal mistakes to avoid when starting a podcast with no audience or any other digital business:
2. Choose a Podcast Title
Just like a popular blog, podcasts need titles for your audience and fans to identify you.
A title can help someone looking for a podcast determine what your podcast is about. You should put thought into the title of your podcast so your listeners can easily find you. Always choose a title your target audience will recognize. You should also consider how your audience will find you.
For example, if your podcast is about true crime, consider what someone will type into search engines like Google. Someone looking for a new true-crime podcast to listen to will most likely type “true-crime podcast” into Google to find one, and hopefully, your podcast will show up.
Your title should also be recognizable on social media and allow you to use a handle that’s simple and easy to remember.
Here are considerations when naming your podcast:
A title should be catchy and understandable. Being too clever could mean people can’t decipher what your podcast is about. However, not being clever enough might make your podcast seem boring.
Your podcast title should be descriptive enough that someone knows what your podcast will be about without having to listen to it.
If you have a large following before starting a podcast, you can simply use your name to title your podcast.
This method only works for individuals who have some type of fame, including social media fame. If your name is recognizable and enough people are searching for it on Google, then your name could be a great title for your podcast.
3. Write a Description
To have a successful podcast, you should be able to accurately describe what your podcast is about and why people should listen to it.
You’ll have to write a description for your podcast to help people learn more about what you’ll be talking about on your show.
A good description will entice and convince listeners to tune into your podcast, while a bad description might scare potential listeners away. If your description isn’t clear, then you might lose potential listeners who can’t determine what the podcast is about from the title or description.
4. Plan Your Podcast Episodes
When thinking about starting a podcast with no money, one of the most important steps is to plan your podcast episodes ahead of time!
Planning your episodes ensures you always have a topic covered on your podcast.
Once your podcast takes off, planning can also help you determine which sponsors are right for which episodes and schedule interviews with experts ahead of time.
All podcasts must be preplanned to ensure the quality of your show is consistent. For example, if you make a special episode about health and wellness you may look into have Tru Niagen as your sponsor, or if you are having an episode that is a continuation of your last, find a company that best fits your niche.
When planning episodes, you can choose between several different podcast formats, including:
Many podcasts include interviews with other industry experts by introducing listeners to someone who has interesting insight into the topic. Interview-style podcasts don’t have to be scripted, but it’s a good idea to write down your questions.
Many successful podcasts cover current events about the topic they’re covering. You can include any news you feel is relevant to your listeners.
By inviting someone else on your show to be a second host, you can offer free-flowing conversation throughout your podcast. Ask another industry expert or someone who also has a podcast to come on your show now and then to help you host.
5. Get a Hosting Provider
Now that you’ve planned well enough to start your podcast with no audience or money, you’ll need a hosting provider that makes your podcast visible online.
A hosting company allows you to store files and provide listeners with access to your podcast so they can download and subscribe.
Hosting platforms have different features, but they all allow you to store audio files and charge using a subscription fee.
6. Make a Podcast Recording
Once you’re ready to start your podcast, it’s time to start recording. You can create a script to follow or allow for free-flowing conversation, depending on the format you’ve chosen.
Of course, you should also be prepared with the right recording equipment, including:
- Digital recorder
- Recording and editing software
7. Publish Your Episode
Once you’ve recorded an episode, you’ll need to publish it after you’ve edited it how you want. To publish your podcast, you have to convert it to MP3 and tag it with metadata, including your podcast name, logo, and description. If your podcast has a website, you should also include the URL.
When you’re ready to officially publish your podcast, you’ll upload it to the hosting service you chose. The hosting provider links your podcast with directories, including iTunes.
8. Submit the Podcast to Directories
Once your podcast is published, you’ll select a directory where listeners can find and listen to podcasts. You’ll need to post an RSS feed link that you’ll receive from the hosting service to any directories you choose.
9. Leverage social media
If you’re passionate about a particular topic and want to share your knowledge with the world, starting a podcast is a great way to do it. But what if you don’t have an audience? How can you get started and grow your show?
If you have an existing social media following, use it to promote your podcast. Share your episodes on your personal page and in relevant groups, and make sure to include a link to your show’s website or iTunes page.
This is a great way to get the word out and attract new listeners.
Marné Amoguis holds a B.A. in International Business from UC San Diego. She is a contributing writer at 365businesstips.com where she loves sharing her passion for digital marketing. Outside of writing, she loves traveling, playing music, and hiking.